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German software market grows by 5,6 percent in 2014

on Monday, 10 November 2014. Posted in Germany, Go-to-market

The latest numbers of the German IT market show a further growth of the industry with significant increases for IT hardware and software. Time for international companies to enter the market, experts suggest.

GermanSoftwareMarketGrowthHigh-tech association BITKOM has published the latest numbers of the German IT market at its press conference held on October 28th. BITKOM reaffirms its forecast of the spring but also points out significant deferments on the whole market in the last six months: the downward trend on the PC market has been stopped while at the same time the growth of smartphones and tablets has slowed down.

Welcome in the German sky, Amazon, Google and Microsoft!

on Thursday, 30 October 2014. Posted in Trend Monitoring, Germany

Germany's need for security in the digital world creates chances for foreign IT companies

CloudsWhen the sky over Germany is becoming increasingly cloudy these days this has only in part to do with the arrival of fall. The main reason lies in a new trend on the IT market: more and more US companies are opening data center in Germany to offer local cloud services to potential customers in Germany.

Enterprises such as Google, Oracle, Microsoft or Hewlett-Packard have already started establishing new computer centers in Germany or other European countries. Now the online retailing giant Amazon also announced that it will be opening a data center in Frankfurt for its Web Services unit that rents computing power and storage to consumers, businesses and government agencies.

bloodsugarmagic joins the Indo-German Chamber of Commerce

on Friday, 17 October 2014. Posted in News

The high demand of skilled IT personnel and the booming software market in Germany create great opportunities for Indian IT companies to enter the German market.

India Germanybloodsugarmagic is now a member of the Indo-German Chamber of Commerce. With this step the international experts of go-to-market strategies for IT companies acknowledge the growing importance of the Indian IT industry und want to support Indian IT companies in entering the German market.

According to BITKOM, the Federal Association for Information Technology, Telecommunications, and New Media, there still is a high demand for IT professionals in Germany. At the moment about 39.000 IT specialists are needed, especially in the field of software development. Every second IT company declares that the lack of appropriate personnel is hindering the development of their business.

Interview with David Meerman Scott on Trends in Newsjacking

on Tuesday, 26 August 2014. Posted in Trend Monitoring, Public Relations

At Microsoft's Worldwide Partner Conference in July, we once again had the chance to meet marketing expert David Meerman Scott, who also held several speeches at the conference. David is considered as being one of the "inventors" of the marketing trend ne

DavidMeermanScott BerndHoeck webbloodsugarmagic: David, you are one of the intellectual fathers of newsjacking and monitor the trend since years. What has changed over the last 1-2 years in using newsjacking?

David: What I’ve noticed recently is that almost everybody talking about newsjacking is doing so about events that you can predict the timing of. While I am encouraged by people newsjacking the World Cup and other events where we know the timing, I think the bigger opportunity is when something unexpected happens and you can jump in when nobody else is paying attention.

By the way, congratulations to Germany on the World Cup. I think Lufthansa did a great job newsjacking - this went out at the moment Germany clinched the title.

IT Ties between Germany and UK get closer

on Wednesday, 06 August 2014. Posted in Germany

The United Kingdom is now the number one export market for German IT products and services. As ties between Germany and the UK get closer, bloodsugarmagic sees great opportunities for UK IT firms to enter the German market.

TiesUKandGermanyIn the first quarter of 2014 Great Britain became the most important buying country for ICT products made in Germany. As latest figures from BITKOM, the German Federal Association for Information Technology, Telecommunication and New Media, and the Federal Statistical Office show, the UK replaced France at the top position with approximately 640 million Euros IT imports from Germany.

France bought ICT products worth 609 million Euros on the German IT market. On position three follows the Czech Republic with 525 million Euros export value. The US are the only non-European country among the top ten export markets placed on rank 8.

Bernd Hoeck receives Award as Best Speaker in IT

on Monday, 28 July 2014. Posted in News

900 participants of Vogel IT Akademie vote for Bernd Hoeck as Best Value Speaker in IT. Story building is key to translate complex IT topics.

BestSpeakerAwardBernd Hoeck, managing partner and founder of bloodsugarmagic, is awarded in his role as a speaker. The specialist of positioning and go-to-market strategies in the IT industry receives the award as best speaker in the category "value".

The prize is given every year by Vogel IT-Medien based on an audience vote.

A large number of the 900 participants of the conference for "IT-Security Management & Technology" voted for Hoeck and his speech for dataglobal, a long-standing client of bloodsugarmagic.

The award acknowledges the "outstanding performance with regards to content and a presentation with a high practical value".

Swiss ICT market is gently growing

on Wednesday, 09 July 2014. Posted in Go-to-market

The Swiss ICT market is still slowly on the rise. The total turnover has increased in 2013 and market researchers as well as members of the branch are optimistic that this trend continues.

SwissITMarket 200x160The Swiss market for information technology and telecommunication (ICT) is gently but steadily growing. According to a press release by BITKOM, the German Federal Association for Information Technology, Telecommunication and New Media, the total turnover of the Swiss ICT market has increased by 1,4 % in 2013. For 2014 the experts expect a growth of 1,7 % to CHF 30,4 billion. These numbers base on data by the European Information Technology Observatory (EITO).

Good times for German IT industry - Now is your time to enter the market

on Monday, 07 July 2014. Posted in Germany, Go-to-market

The IT market in Germany is on the rise. German IT companies could raise their sales in the first half of 2014 and are optimistic that this development will continue throughout the year.

BITKOM-Index-07-2014 ThumbGerman IT companies are very optimistic and content with their current economic situation. This is the result of the latest economic survey of BITKOM, the German Federal Association for Information Technology, Telecommunication and New Media.

German App market is booming - enter it now!

on Monday, 30 June 2014. Posted in Germany, Go-to-market

The market for applications for mobile devices in Germany is growing rapidly. The number of downloads is massively increasing as well as the turnout. To profit from this development visibility of your product is key.

AppsInGermanyThe market for Apps in Germany is booming. According to a press release published by BITKOM, the German Federal Association for Information Technology, Telecommunication and New Media, in 2014 approximately 717 million Euro of sales are expected to be made with Apps, applications for mobile devices like smartphones and tablet computers. This is a plus of 31 per cent in comparison to the previous year (547 million Euro). BITKOM leans on data collected by the market research institution research2guidance.

UK Rocks CeBIT 2014

on Monday, 17 March 2014. Posted in Germany, Go-to-market

UK’s Partnership with CeBIT Substantially Pays Off For The Country | UK IT firms Successfully Explored Go-To-Market Opportunities in Germany and the U.S. | UK startup Viewsy wins CODE_n Award.

UKRocksCeBIT2014CeBIT 2014 closed at Friday, so today, it is time to evaluate this year’s engagement of the United Kingdom as the show’s official partner country of 2014. With more than 60 IT companies from the UK using CeBIt to explore new opportunities, meet new customers and discuss new business partnerships, the country’s strategy appeared to pay big dividends by showcasing UK’s IT innovation at work.

Expanding from the UK to Germany?

on Friday, 07 March 2014. Posted in Germany, Go-to-market

Meet the experts at CeBIT!

CeBIT Partnerland UK ENThe United Kingdom was named partner country for BITKOM and CeBIT back in September and is home to some superb software and IT services companies. In the latest comprehensive infographic in the CeBIT blog you can take a look behind the technical scenes in the UK and its fast growing tech industry.

bloodsugarmagic is an international network of experts in positioning, marketing programs, and go-to-market strategies for IT companies. We offer all that’s needed for UK IT companies wanting to enter the German IT market. Examine our ready-to-run Bento Box Approach for seeding the German market with your message or the Story Building method for deep customer engagement.

If you are at CeBIT, you can meet managing partner Bernd Hoeck at the UK-Germany Technology Summit on Monday 3.30 to 5 pm. Or get in touch ( This email address is being protected from spambots. You need JavaScript enabled to view it.) for an appointment on Tuesday or Wednesday at CeBIT or any time later.

Three Reasons Why UK IT Companies Should Use CeBIT To Explore Go-to-Market Opportunities in Germany

on Tuesday, 25 February 2014. Posted in Germany, Go-to-market

German speaking market promises the best opportunities for UK software and IT services companies in 2014. UK’s partnership with CeBIT creates perfect atmosphere for first explorations.

UKpartnerlandlogoVillingen-Schwenningen (D) / Boston (USA), February 25th 2014 – With just 10 day to go before the worlds largest IT fair in Hannover, Germany kicks off, the go-to-market and positioning experts of bloodsugarmagic stress the opportunities for UK It companies to approach the German market.

German IT Companies Confident for 2014

on Friday, 21 February 2014. Posted in Germany, Go-to-market

Especially German Software Companies are Confident for 2014 just before CEBIT

GoodSentimentInTheGermanITIndustryMood and confidence in the German IT industry are close to their all-time high just before CeBIT. This emerges from the current economic survey of the high-tech association BITKOM, the Federal Association for Information Technology, Telecommunications, and New Media. BITKOM represents more than 2,100 IT companies in Germany and conducts a survey twice a year among German IT companies. The BITKOM-Index is calculated from the balance of the revenue expectations for the current quarter.

Shortage of Qualified IT Staff in Germany Is a Great Opportunity for Foreign IT Service Companies

on Tuesday, 28 January 2014. Posted in Germany, Go-to-market

Soaring German IT market lacks 38,000 IT experts

ShortageOfSkilledWorkersIT companies in Germany employed almost 700,000 highly qualified employees in 2013 according to a recent survey conducted by the high-tech association BITKOM for the information and communications technology (ICT). Software, Hardware and IT-Services companies are expected to have hired another 19,000 employees in 2013.

Getting Started with Analyst Relations

on Tuesday, 21 January 2014. Posted in Analyst Relations

Series with practical advice for dealing with analysts (Part 2 of 4)

9SecretsAnalystsThe question "Which analysts are relevant to your business?" of course can not be answered in general. In order to assess the importance of an analyst for your business first you need to be clear about what you want to achieve with your analyst Relations program.

If, for example, the rapid generation of analysts quotes for your marketing and PR is your main goal, other analysts will be important to you, as if you are aiming for an entry in popular reports such as the Gartner Magic Quadrant.

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