Series with practical advice for dealing with analysts (Part 1)
Analyst relations is an important instrument in the marketing and positioning of IT-companies. The relatively small group of analysts is an important factor in the IT industry. It is therefore important to take into account the specific characteristics of this target group. This series of blog posts will give you nine advices for dealing with analysts.
In most IT companies analyst relations belongs to the area of responsibility often associated with marketing and communication. The subject is well placed there. However, it is important that the fundamental differences between analyst relations and other marketing tasks are recognized.