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Articles in Category: Analyst Relations

How analysts influence buying decisions in IT

on Monday, 11 May 2015. Posted in Analyst Relations

2 out of 5 buying decisions in IT are directly influenced by analysts. The other three indirectly. Decision makers in IT procurement use different sources for research. Besides cooperating with analysts a solid PR work is important.

Analyst InfluenceIndustry analysts such as Gartner or Forrester are an important factor in IT. A new study by the analysts of Freeform Dynamics shows just how meaningful industry analysts really are for deciders in IT procurement. For the study the researchers interviewed the relevant target group on the IT news website “The Register" (http://www.theregister.co.uk/).

Getting Started with Analyst Relations

on Tuesday, 21 January 2014. Posted in Analyst Relations

Series with practical advice for dealing with analysts (Part 2 of 4)

9SecretsAnalystsThe question "Which analysts are relevant to your business?" of course can not be answered in general. In order to assess the importance of an analyst for your business first you need to be clear about what you want to achieve with your analyst Relations program.

If, for example, the rapid generation of analysts quotes for your marketing and PR is your main goal, other analysts will be important to you, as if you are aiming for an entry in popular reports such as the Gartner Magic Quadrant.

Nine Secrets for Dealing with Analysts

on Tuesday, 14 January 2014. Posted in Public Relations, Analyst Relations

Series with practical advice for dealing with analysts (Part 1)

9SecretsAnalystsAnalyst relations is an important instrument in the marketing and positioning of IT-companies. The relatively small group of analysts is an important factor in the IT industry. It is therefore important to take into account the specific characteristics of this target group. This series of blog posts will give you nine advices for dealing with analysts.

In most IT companies analyst relations belongs to the area of responsibility often associated with marketing and communication. The subject is well placed there. However, it is important that the fundamental differences between analyst relations and other marketing tasks are recognized.

Go-to-Market

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Positioning

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Trend Monitoring

Identify trends ahead of the competition More

Analyst Relations

Get traction with Gartner, Forrester and the like  More

Story Creation

Put your story in words and pictures More

Press Relations

More visibility through innovative PR More

Sales Training

Get your team trained More

Lead Generation

Create highly qualified leads  More