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Articles in Category: Trend Monitoring

Industry 4.0: Germany is ready for the next step

on Wednesday, 15 July 2015. Posted in Trend Monitoring, Germany, Go-to-market

Everybody is talking about Industry 4.0. A new study by Roland Berger reveals which European Countries are actually prepared for the next industrial revolution. bloodsugarmagic knows how to jump on the bandwagon.

Industry40GermanyAfter three industrial revolutions in the past, Europe is now on the verge of a fourth, which will irrevocably change the way goods are manufactured and services are offered. The term “Industry 4.0” refers to the computerization of the manufacturing industry. Physical objects will be seamlessly integrated into the information network, they are able to communicate with each other, exchange information and operate each other.

To remain economically successful, it is essential for a company to be part of this trend and to adapt its business model accordingly.

Industry 4.0 moves into Top 5 IT Topics in Germany

on Friday, 30 January 2015. Posted in Trend Monitoring, Germany, Go-to-market

A recent survey by BITKOM shows that "Industry 4.0" is one of the trend topics in 2015. This creates huge demands regarding IT security and Big Data and therefore is a great chance to enter a new market.

150128 HightechtrendsFor the German IT market, Industry 4.0 is a new trend topic of the year 2015. Industry 4.0 promotes the computerization of the manufacturing industry. The goal is the intelligent factory (Smart Factory), which is characterized by adaptability, resource efficiency and ergonomics as well as the integration of customers and business partners in business and value processes. It includes adopting the Internet-of-Things (IoT) for manufacturing plants and processes.

In a recent trend survey by the German high-tech association BITKOM, "Industry 4.0" was ranked on position 4 with 42 percent of the questioned companies naming the topic as very relevant for them. This is a massive improvement compared to last year's result when the topic just emerged on position 10 with 22 percent of mentions.

Welcome in the German sky, Amazon, Google and Microsoft!

on Thursday, 30 October 2014. Posted in Trend Monitoring, Germany

Germany's need for security in the digital world creates chances for foreign IT companies

CloudsWhen the sky over Germany is becoming increasingly cloudy these days this has only in part to do with the arrival of fall. The main reason lies in a new trend on the IT market: more and more US companies are opening data center in Germany to offer local cloud services to potential customers in Germany.

Enterprises such as Google, Oracle, Microsoft or Hewlett-Packard have already started establishing new computer centers in Germany or other European countries. Now the online retailing giant Amazon also announced that it will be opening a data center in Frankfurt for its Web Services unit that rents computing power and storage to consumers, businesses and government agencies.

Interview with David Meerman Scott on Trends in Newsjacking

on Tuesday, 26 August 2014. Posted in Trend Monitoring, Public Relations

At Microsoft's Worldwide Partner Conference in July, we once again had the chance to meet marketing expert David Meerman Scott, who also held several speeches at the conference. David is considered as being one of the "inventors" of the marketing trend ne

DavidMeermanScott BerndHoeck webbloodsugarmagic: David, you are one of the intellectual fathers of newsjacking and monitor the trend since years. What has changed over the last 1-2 years in using newsjacking?

David: What I’ve noticed recently is that almost everybody talking about newsjacking is doing so about events that you can predict the timing of. While I am encouraged by people newsjacking the World Cup and other events where we know the timing, I think the bigger opportunity is when something unexpected happens and you can jump in when nobody else is paying attention.

By the way, congratulations to Germany on the World Cup. I think Lufthansa did a great job newsjacking - this went out at the moment Germany clinched the title.

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