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Articles tagged with: Software

Industry 4.0: Germany is ready for the next step

on Wednesday, 15 July 2015. Posted in Trend Monitoring, Germany, Go-to-market

Everybody is talking about Industry 4.0. A new study by Roland Berger reveals which European Countries are actually prepared for the next industrial revolution. bloodsugarmagic knows how to jump on the bandwagon.

Industry40GermanyAfter three industrial revolutions in the past, Europe is now on the verge of a fourth, which will irrevocably change the way goods are manufactured and services are offered. The term “Industry 4.0” refers to the computerization of the manufacturing industry. Physical objects will be seamlessly integrated into the information network, they are able to communicate with each other, exchange information and operate each other.

To remain economically successful, it is essential for a company to be part of this trend and to adapt its business model accordingly.

Five things you should know before sending a press release to a journalist

on Monday, 04 May 2015. Posted in Public Relations

To be heard by editors, good press relations require a systematic approach. bloodsugarmagic gives some advice to create a solid base for a successful cooperation.

5TippsPR ENbloodsugarmagic, the specialist for strategic marketing, positioning and press relations in IT, provides advice on how press releases are successfully picked up by the IT press. Good press relations rely on the creation of a mutually fruitful relationship with editors and journalists of the IT press. The best way NOT to be heard is to somehow compose an e-mail-distribution list and happily spam the editorial offices with press releases.

Swiss ICT market is gently growing

on Wednesday, 09 July 2014. Posted in Go-to-market

The Swiss ICT market is still slowly on the rise. The total turnover has increased in 2013 and market researchers as well as members of the branch are optimistic that this trend continues.

SwissITMarket 200x160The Swiss market for information technology and telecommunication (ICT) is gently but steadily growing. According to a press release by BITKOM, the German Federal Association for Information Technology, Telecommunication and New Media, the total turnover of the Swiss ICT market has increased by 1,4 % in 2013. For 2014 the experts expect a growth of 1,7 % to CHF 30,4 billion. These numbers base on data by the European Information Technology Observatory (EITO).

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