BSMLogo 2014 trans

  • HeaderTrendMonitoringEN 1220
  • HeaderPositioningEN 1220
  • HeaderStoryCreationEN 1220
  • HeaderAnalystRelationsEN 1220
  • HeaderMediaRelationsEN 1220
  • HeaderSalesTrainingEN 1220
  • HeaderLeadGenerationEN 1220
  • HeaderGTM EN 1220

Articles tagged with: positioning

German ITC market remains on a growth path

on Thursday, 24 March 2016. Posted in Germany, Go-to-market

Bitkom expects a total turnover of 160 billion Euro in 2016 for the ITC market. bloodsugarmagic offers its services and a webcast to help foreign companies entering the market.

GermanITMarketPredictionsBased on a recent prognosis by German high-tech association Bitkom, the annual turnover of the German IT market for the first time ever is expected to break the 160 billion Euro limit in 2016. According to the prognosis, the industry as a whole will grow by 1.7 percent, with software sales being the strongest driver with more than 6 percent.

bloodsugarmagic advices DocuLynx on their positioning

on Monday, 08 February 2016. Posted in Positioning

The US company, specialized in document and information management, engaged the positioning experts from Germany for the second time already.

doculynxbloodsugarmagic, the experts for positioning and go-to-market strategies for IT companies, are happy to announce that the US company DocuLynx has once again called on our services.

How analysts influence buying decisions in IT

on Monday, 11 May 2015. Posted in Analyst Relations

2 out of 5 buying decisions in IT are directly influenced by analysts. The other three indirectly. Decision makers in IT procurement use different sources for research. Besides cooperating with analysts a solid PR work is important.

Analyst InfluenceIndustry analysts such as Gartner or Forrester are an important factor in IT. A new study by the analysts of Freeform Dynamics shows just how meaningful industry analysts really are for deciders in IT procurement. For the study the researchers interviewed the relevant target group on the IT news website “The Register" (http://www.theregister.co.uk/).

Go-to-Market

Enter new markets  More

Positioning

Stand out from the me-too-crowd More

Trend Monitoring

Identify trends ahead of the competition More

Analyst Relations

Get traction with Gartner, Forrester and the like  More

Story Creation

Put your story in words and pictures More

Press Relations

More visibility through innovative PR More

Sales Training

Get your team trained More

Lead Generation

Create highly qualified leads  More