BSMLogo 2014 trans

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Who we are ...

bloodsugarmagic is an international network of experts in positioning, marketing programs, and go-to-market strategies for IT companies.

Being truely transatlantic allows us to combine international reach with local market insights and networks. 

Home WorldMap

What we do ...

We offer all that’s needed for IT companies entering a new market or boosting their market performance in existing markets with new positioning, messages and unique selling proposition.

Examine our ready-to-run Bento Box Approach for seeding new markets with your message or the Story Building method for deep customer engagement.

Home Bento

Why we are different ...

Focus on positioning and go-to-market services purely for the IT industry allows us to use our deep understanding of IT technology and to develope methods and tools especially for this industry.

Check out tools like the Influencer Model or the Positioning Canvas.

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  • Innovation Award

    bloodsugarmagic wins award for innovative online PR and Newsjacking services.

  • Best Value Speaker Award

    BestSpeakerAwardBernd Hoeck has been selected Best Value Speaker 2014 in IT by more than 900 participants of IT Security Conference in Germany. More

  • German IT Market Research

    BSM German IT Market Compendium 2015bloodsugarmagic publishes free market research compilation on the German IT services, software and hardware market. More

  • Webcast: German IT Market

    BSM Quadr LPad200x200Insights into best practices for entering Europe's most promising IT market


Enter new markets  More


Stand out from the me-too-crowd More

Trend Monitoring

Identify trends ahead of the competition More

Analyst Relations

Get traction with Gartner, Forrester and the like  More

Story Creation

Put your story in words and pictures More

Press Relations

More visibility through innovative PR More

Sales Training

Get your team trained More

Lead Generation

Create highly qualified leads  More