Big Data is one of the top technology trends in Germany in 2018. Sales are expected to rise by 10 percent. Perfect time for foreign companies to seize the chance and invest.
Big Data remains one of the key topics in Germany and the market is growing impressively. According to a recent press release by German high-tech association Bitkom, sales of hardware, software and services in the field of Big Data will be approximately about 6.4 bn Euro in 2018. That’s a plus of 10 percent in comparison to the year before. Those numbers are based on calculations by the IT market research company IDC by order of Bitkom.
Bitkom survey among ITC companies shows top technology and market trends of the year. Cloud Computing and Internet of Things take positions two and three. Germany remains exciting and developing market to invest in.
For digital companies, IT security remains the most relevant topic of the German ITC market in 2018. That is the result of a current survey by the German high-tech association Bitkom. Two thirds of the companies questioned (67 percent) name IT security as the most important trend.
1.5 bn Euros mark has been broken for the first time in 2017 and according to Bitkom the boom still continues. Go-to-market experts recommend smart entry to the German app and software market.
The German market for apps for smartphones and tablets keeps growing and just broke the 1.5 billion Euros mark in 2017. This reports the German high-tech association Bitkom in a recent press release. Based on numbers of the research institute research2guidance, this means almost a tripling compared to the year 2013, when sales were 547 million Euros. Compared with the year 2016, it is a plus of 4 percent.
Top security event it-sa in Germany highlights new trends in the German IT security market.
With increasing numbers of both exhibitors and visitors, organizers of IT security trade fair it-sa draw a positive conclusion. IT security remains hot topic. German market is growing in importance since international players are using it as an entry to Europe.
Bitkom expects a total turnover of 160 billion Euro in 2016 for the ITC market. bloodsugarmagic offers its services and a webcast to help foreign companies entering the market.
Based on a recent prognosis by German high-tech association Bitkom, the annual turnover of the German IT market for the first time ever is expected to break the 160 billion Euro limit in 2016. According to the prognosis, the industry as a whole will grow by 1.7 percent, with software sales being the strongest driver with more than 6 percent.
The US company, specialized in document and information management, engaged the positioning experts from Germany for the second time already.
bloodsugarmagic, the experts for positioning and go-to-market strategies for IT companies, are happy to announce that the US company DocuLynx has once again called on our services.
German IT market is further on the rise and one of the most exciting markets in Europe. Foreign companies specialized in IT security and on IoT platforms can profit from this positive trend when they enter the market now.
The German ICT market is further on the rise – especially in the segment software. In its recently published economic forecast German high-tech association Bitkom even declared the rise of its growth forecast by 0.4 percent to 1.9 percent. That means a turnover of 156 billion Euros for the whole market in 2015.
After the abolition of the minimum rate of the Euro the country is facing new challenges. bloodsugarmagic helps foreign IT companies to gain a foothold in the Swiss market.
With Switzerland a partner country presents itself at CeBIT 2016 that is globally in the lead when it comes to the use of digital technologies but whose ICT branch on the other hand is facing big challenges. The Swiss are hoping to show their “innovative strength and digital competence to an international audience” at the world’s biggest information technology exhibition in Hanover.
IT Security Expo and Congress it-sa invites security experts, service providers and consultants to Nuremberg to discuss latest aspects of IT security. bloodsugarmagic helps foreign companies to find contacts and make the most out of the exhibition.
In early October the whole German IT Security community will be meeting again in Nuremberg when it-sa opens its gates.
it-sa is regarded as one of the most important IT security exhibitions worldwide and offers an extensive product spectrum, a variety of special areas and an accompanying congress, all focusing on protection against hackers and malware.
Everybody is talking about Industry 4.0. A new study by Roland Berger reveals which European Countries are actually prepared for the next industrial revolution. bloodsugarmagic knows how to jump on the bandwagon.
After three industrial revolutions in the past, Europe is now on the verge of a fourth, which will irrevocably change the way goods are manufactured and services are offered. The term “Industry 4.0” refers to the computerization of the manufacturing industry. Physical objects will be seamlessly integrated into the information network, they are able to communicate with each other, exchange information and operate each other.
To remain economically successful, it is essential for a company to be part of this trend and to adapt its business model accordingly.
2 out of 5 buying decisions in IT are directly influenced by analysts. The other three indirectly. Decision makers in IT procurement use different sources for research. Besides cooperating with analysts a solid PR work is important.
Industry analysts such as Gartner or Forrester are an important factor in IT. A new study by the analysts of Freeform Dynamics shows just how meaningful industry analysts really are for deciders in IT procurement. For the study the researchers interviewed the relevant target group on the IT news website “The Register" (http://www.theregister.co.uk/).
To be heard by editors, good press relations require a systematic approach. bloodsugarmagic gives some advice to create a solid base for a successful cooperation.
bloodsugarmagic, the specialist for strategic marketing, positioning and press relations in IT, provides advice on how press releases are successfully picked up by the IT press. Good press relations rely on the creation of a mutually fruitful relationship with editors and journalists of the IT press. The best way NOT to be heard is to somehow compose an e-mail-distribution list and happily spam the editorial offices with press releases.
Companies see ECM solutions for mobile devices and digital files as top trends of the branch. Only 4 out of 10 enterprises use ECM company-wide. This is a huge opportunity for new vendors, says bloodsugarmagic.
The market for Enterprise Content Management (ECM) solutions is still growing strongly. This is the result of a recent survey by the German high-tech association BITKOM. According to that study, there will be an approximate turnover of 1.8 billion Euros with hardware, software and services relating to ECM in Germany in 2015. That’s an increase of about 6 percent in comparison to the previous year.
One out of four German IT firms already use European or worldwide partners to fulfill services and projects in Germany. Lack of skilled local personnel offers great opportunities for near- and offshoring models.
More and more IT projects in Germany are fulfilled in international cooperation using European or international partners. According to a recent study by German high-tech association BITKOM with 710 IT companies in Germany, one out of four IT companies in Germany currently uses foreign partners in projects and expects to use more foreign capacity in the future. German IT companies use European partners in nearshoring models as well as offshoring to e.g. Asia or South America. European partners are slightly more favorable (26%) than non-European partners (23%).
Every second IT company sees the shortage of qualified staff as hindering for the development of their business. This is a good time to enter the German market as an IT services company from a neighboring country, says bloodsugarmagic.
The lack of skilled personnel in the IT sector is still the biggest obstacle for the development of the market. This show the latest numbers of a survey published by the German high-tech association BITKOM.
Every second company (52 percent) suffers from shortage of skilled workers and sees the situation on the German IT market as “hindering” or “very hindering” for their business because the domestic demand is there and the companies need staff to do the work.