bloodsugarmagic, the experts in positioning, strategic marketing and go-to-market strategies for IT companies, join the Alliance for Cyber Security.

The Alliance for Cyber Security has been founded in 2012 upon the initiative of the German Federal Office for Information Security (BSI) and in cooperation with the Federal Association for Information Technology, Telecommunications and New Media (BITKOM).

bloodsugarmagic is now a member of the Indo-German Chamber of Commerce. With this step the international experts of go-to-market strategies for IT companies acknowledge the growing importance of the Indian IT industry und want to support Indian IT companies in entering the German market.

According to BITKOM, the Federal Association for Information Technology, Telecommunications, and New Media, there still is a high demand for IT professionals in Germany. At the moment about 39.000 IT specialists are needed, especially in the field of software development. Every second IT company declares that the lack of appropriate personnel is hindering the development of their business.

Bernd Hoeck, managing partner and founder of bloodsugarmagic, is awarded in his role as a speaker. The specialist of positioning and go-to-market strategies in the IT industry receives the award as best speaker in the category "value".

The prize is given every year by Vogel IT-Medien based on an audience vote.

A large number of the 900 participants of the conference for "IT-Security Management & Technology" voted for Hoeck and his speech for dataglobal, a long-standing client of bloodsugarmagic.

The award acknowledges the "outstanding performance with regards to content and a presentation with a high practical value".