Articles tagged with: Market Entry
Germany's need for security in the digital world creates chances for foreign IT companies
When the sky over Germany is becoming increasingly cloudy these days this has only in part to do with the arrival of fall. The main reason lies in a new trend on the IT market: more and more US companies are opening data center in Germany to offer local cloud services to potential customers in Germany.
Enterprises such as Google, Oracle, Microsoft or Hewlett-Packard have already started establishing new computer centers in Germany or other European countries. Now the online retailing giant Amazon also announced that it will be opening a data center in Frankfurt for its Web Services unit that rents computing power and storage to consumers, businesses and government agencies.
The high demand of skilled IT personnel and the booming software market in Germany create great opportunities for Indian IT companies to enter the German market.
bloodsugarmagic is now a member of the Indo-German Chamber of Commerce. With this step the international experts of go-to-market strategies for IT companies acknowledge the growing importance of the Indian IT industry und want to support Indian IT companies in entering the German market.
According to BITKOM, the Federal Association for Information Technology, Telecommunications, and New Media, there still is a high demand for IT professionals in Germany. At the moment about 39.000 IT specialists are needed, especially in the field of software development. Every second IT company declares that the lack of appropriate personnel is hindering the development of their business.
The United Kingdom is now the number one export market for German IT products and services. As ties between Germany and the UK get closer, bloodsugarmagic sees great opportunities for UK IT firms to enter the German market.
In the first quarter of 2014 Great Britain became the most important buying country for ICT products made in Germany. As latest figures from BITKOM, the German Federal Association for Information Technology, Telecommunication and New Media, and the Federal Statistical Office show, the UK replaced France at the top position with approximately 640 million Euros IT imports from Germany.
France bought ICT products worth 609 million Euros on the German IT market. On position three follows the Czech Republic with 525 million Euros export value. The US are the only non-European country among the top ten export markets placed on rank 8.
The Swiss ICT market is still slowly on the rise. The total turnover has increased in 2013 and market researchers as well as members of the branch are optimistic that this trend continues.
The Swiss market for information technology and telecommunication (ICT) is gently but steadily growing. According to a press release by BITKOM, the German Federal Association for Information Technology, Telecommunication and New Media, the total turnover of the Swiss ICT market has increased by 1,4 % in 2013. For 2014 the experts expect a growth of 1,7 % to CHF 30,4 billion. These numbers base on data by the European Information Technology Observatory (EITO).
The IT market in Germany is on the rise. German IT companies could raise their sales in the first half of 2014 and are optimistic that this development will continue throughout the year.
German IT companies are very optimistic and content with their current economic situation. This is the result of the latest economic survey of BITKOM, the German Federal Association for Information Technology, Telecommunication and New Media.
The market for applications for mobile devices in Germany is growing rapidly. The number of downloads is massively increasing as well as the turnout. To profit from this development visibility of your product is key.
The market for Apps in Germany is booming. According to a press release published by BITKOM, the German Federal Association for Information Technology, Telecommunication and New Media, in 2014 approximately 717 million Euro of sales are expected to be made with Apps, applications for mobile devices like smartphones and tablet computers. This is a plus of 31 per cent in comparison to the previous year (547 million Euro). BITKOM leans on data collected by the market research institution research2guidance.
UK’s Partnership with CeBIT Substantially Pays Off For The Country | UK IT firms Successfully Explored Go-To-Market Opportunities in Germany and the U.S. | UK startup Viewsy wins CODE_n Award.
CeBIT 2014 closed at Friday, so today, it is time to evaluate this year’s engagement of the United Kingdom as the show’s official partner country of 2014. With more than 60 IT companies from the UK using CeBIt to explore new opportunities, meet new customers and discuss new business partnerships, the country’s strategy appeared to pay big dividends by showcasing UK’s IT innovation at work.
Meet the experts at CeBIT!
The United Kingdom was named partner country for BITKOM and CeBIT back in September and is home to some superb software and IT services companies. In the latest comprehensive infographic in the CeBIT blog you can take a look behind the technical scenes in the UK and its fast growing tech industry.
bloodsugarmagic is an international network of experts in positioning, marketing programs, and go-to-market strategies for IT companies. We offer all that’s needed for UK IT companies wanting to enter the German IT market. Examine our ready-to-run Bento Box Approach for seeding the German market with your message or the Story Building method for deep customer engagement.
German speaking market promises the best opportunities for UK software and IT services companies in 2014. UK’s partnership with CeBIT creates perfect atmosphere for first explorations.
Villingen-Schwenningen (D) / Boston (USA), February 25th 2014 – With just 10 day to go before the worlds largest IT fair in Hannover, Germany kicks off, the go-to-market and positioning experts of bloodsugarmagic stress the opportunities for UK It companies to approach the German market.
Especially German Software Companies are Confident for 2014 just before CEBIT
Mood and confidence in the German IT industry are close to their all-time high just before CeBIT. This emerges from the current economic survey of the high-tech association BITKOM, the Federal Association for Information Technology, Telecommunications, and New Media. BITKOM represents more than 2,100 IT companies in Germany and conducts a survey twice a year among German IT companies. The BITKOM-Index is calculated from the balance of the revenue expectations for the current quarter.
Soaring German IT market lacks 38,000 IT experts
IT companies in Germany employed almost 700,000 highly qualified employees in 2013 according to a recent survey conducted by the high-tech association BITKOM for the information and communications technology (ICT). Software, Hardware and IT-Services companies are expected to have hired another 19,000 employees in 2013.