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The Team

People drive success. Success drives people.

bloodsugarmagic is a group of like-minded IT marketing professionals with a strong desire for clear positioning, storytelling and fast-paced action. Our consulting teams combine extensive experience in creating successful sales and marketing approaches in their local markets with a deep technical understanding of IT and business requirements. During their careers, they have developed the ability to take a holistic approach and successfully put the solutions they identify into practice.


Bernd Hoeck, CEO and Founder

Bernd founded bloodsugarmagic in 2006 to support IT companies hoping to gain a better positioning and stand out from the me-too crowd. He is an expert in market development strategy, positioning, marketing and story building. Before starting bloodsugarmagic, Bernd held various executive and senior management positions in marketing and sales for several national and international IT companies including dataglobal, inboxx, GFT Technologies, Insiders, and STZ. Bernd has studied computer science in Dortmund (Germany), Leeds (UK) and Manchester (UK) and holds an MSc degree in systems design. He attended London Business School for executive management studies.

Gabriele Hoeck, Chief Financial Officer

Gabriele Hoeck is responsible for the finance and controlling at bloodsugarmagic. She is an experienced manager in finance, controlling and investor relations holding positions with IT companies as well as financial institutions. Gabriele holds a bachelor degree in European Finance and Accounting from the University in Leeds (UK) and Bremen (Germany) and is fluent in English and German.

Nora Hoffmann, Senior Editor 

Nora is an expert in marketing and press relations. She achieved her professional knowledge by working at the online department of a major newspaper and at the Karlsruhe University for Applied Sciences. She holds a master degree in communication and media studies as well as in German literature and language from universities in Leipzig/Germany and Ottawa/Canada. At bloodsugarmagic Nora brings in her concentrated editorial and technical know-how.


Enter new markets  More


Stand out from the me-too-crowd More

Trend Monitoring

Identify trends ahead of the competition More

Analyst Relations

Get traction with Gartner, Forrester and the like  More

Story Creation

Put your story in words and pictures More

Press Relations

More visibility through innovative PR More

Sales Training

Get your team trained More

Lead Generation

Create highly qualified leads  More