BSMLogo 2014 trans

  • HeaderTrendMonitoringEN 1220
  • HeaderPositioningEN 1220
  • HeaderStoryCreationEN 1220
  • HeaderAnalystRelationsEN 1220
  • HeaderMediaRelationsEN 1220
  • HeaderSalesTrainingEN 1220
  • HeaderLeadGenerationEN 1220
  • HeaderGTM EN 1220

Stories sell - not products or services. 

LeistungsFlowerKurzLike hardly in any other industry, in IT new technologies and trends appear rapidly in the market. At the same time products and services rapidly become commodities that are subject to increasing price and margin erosion. Companies that fail to differentiate their products and services with an excellent story in the market, cannot gain the revenues and margins required to be successful in the long run. If you get stuck in the me-too-trap it is very hard to be successful. Mind the gap !

Many software and IT service companies provide excellent products or provide exceptionally good services. Unfortunately, some of them remain widely unknown, since they do not manage to create a good positioning and story that reaches their customers. In IT business, the best product or service does not automatically win the race. A clear positioning and smart story telling is key to success. Mind the gap !

However, especially in IT it is hard to translate technical advantages or service improvements into messages that are widely understood by your customer's decision makers. Making sure that your messages travel unabbreviated down the sales and distribution chain is also difficult. Getting the right messages and getting them across correctly is the biggest challenge in IT business. Mind the gap !


Enter new markets  More


Stand out from the me-too-crowd More

Trend Monitoring

Identify trends ahead of the competition More

Analyst Relations

Get traction with Gartner, Forrester and the like  More

Story Creation

Put your story in words and pictures More

Press Relations

More visibility through innovative PR More

Sales Training

Get your team trained More

Lead Generation

Create highly qualified leads  More